15+ Best SEO Tools For Research For Keywords
Choosing the right SEO tools is vital for your business. From keyword tracking to backlink analysis, the best SEO tools can help you meet your goals.
Highly targeted people coming to your website (for free) and buying your products or services.
What’s not to like?
But the harsh truth is that only 10% of websites get this kind of organic Google traffic.
In this post, I’ve ranked and reviewed the best SEO tools like Ahrefs, SEMrush, and Moz so you can step up your SEO game this year.
What are the best SEO tools?
Here are my picks for the best SEO tools to use this year.
1. Jasper.
Overall the best.
Jasper is an AI content platform that helps you create, promote and measure content that resonates with your audience.
It’s powered by natural language processing (NLP) and GPT-3 artificial intelligence to generate customized content in seconds – whether it’s web copy, blog posts or even entire marketing campaigns.
Jasper makes it easy to create quality content that is SEO-friendly, engaging, and data-driven.
With support for multiple languages, tons of templates, and even the famous Boss Mode feature that lets you create content in bulk, Jasper is an excellent choice for marketers and content creators who want to automate the writing process.
KEY PROPERTIES:
• The Jasper Chrome extension allows you to create content directly from the browser.
• Starter mode uses templates to help you quickly generate SEO-friendly content.
• Boss mode allows you to use commands to create content in bulk.
• Create AI Art and visuals for your blog posts or web copy, or even edit existing ones.
• Create content in over 20 languages to reach an international audience.
• Integrate with Surfer SEO to get the most out of your content.
PRICE:
Jasper offers the following pricing plans:
• Starter: $42/month +
• Boss Mode: $82/month +
• Business: Custom plans available
USING:
• Content Creators – Easily create SEO-friendly web copy and blog posts.
• Digital Marketers – Create data-driven content to improve your campaigns.
• Social Media Managers – Automate the creation of engaging visuals for social media posts.
• Agencies – Streamline content production and optimize campaigns for multiple clients.
• SEO Pros – Automatically generate content to rank higher in SERPs.
• Enterprise businesses – Get the most out of your content with advanced automation workflows.
DISADVANTAGES:
• Overly technical topics don’t always generate well
• Plagiarism detection is not included in the basic package
Start with Jasper.
Try Jasper
2. Ahrefs.
Ahrefs is one of my favorite SEO tools on the market. It is the second fastest web crawler (behind only Google) and has the best user interface of any tool on this list.
Users use it for backlink audits, competitor analysis, URL ranking, keyword research and more. Like SEMrush, Ahrefs also offers organic search reports to analyze your competitors’ site traffic.
Users then use the data obtained for link building, keyword research, SEO strategies, ranking tracking and content marketing.
I use Ahrefs every day to check new backlinks, keyword search positions, and check competitor stats.
I especially love their keyword explorer tool, which allows you to view keyword difficulty and related keywords that “also rank” for your target phrases.
All these impressive features make Ahrefs a highly competitive SEO tool used by many SEO experts and entrepreneurs around the world.
KEY PROPERTIES:
• Excellent keyword suggestion tools – Ahrefs generates millions of keywords per research query.
• Ranking History – You can see the ranking history of any keyword used on any page of your website.
• Content Explorer – You can search the Ahrefs database of over 1 billion web pages for content.
• Track Outbound Links – Ahrefs displays an outbound link report in the web explorer. This report helps you track where your guest posts are linking to.
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• Site Audit – You can use Ahrefs to check the health of your site. It will analyze your website and provide a report with errors, warnings and suggestions.
PRICE:
You can test the product by choosing a 7-day trial version. You can then upgrade to subscription plans from $99 to $999.
USING:
• Get tips on how to improve your website for better visibility and rankings.
• To get a clear backlink analysis report.
• To know the URL ranking.
• Get historical backlink data analysis.
• Create a content strategy.
DISADVANTAGES:
• Lack of automatic reports for clients if you run an agency
3. Scalenut.
SEO Best Practices.
Scalenut’s SEO Hub helps you create a first draft of your blog post in just five minutes – leaving you more time to edit and optimize for SEO.
Additionally, the instructions make it easy to ensure that your final product is readable and searchable.
To get started, enter your keyword and location into the tool.
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A guided workflow will then prompt you with questions related to your topic and help you create a first draft of your post in just five minutes.
You can then edit and optimize the content for SEO using the guidelines provided.
In addition to being faster, this approach also helps ensure that your final product is high quality and relevant to your target audience.
KEY PROPERTIES:
• I like that Scalenut helps users identify target keywords and understand user intent. I think this is important because it can help improve the quality of your content.
• Additionally, I appreciate that Scalenut offers a quality rating system that gives users feedback on their content.
• If you want to beat writer’s block, Scalenut also has bots to help you write your content from start to finish.
• You can also refine your content as you write using Scalenut’s real-time content suggestions.
• Scalenut helps users find more relevant topics to write about, identify influencers and leads, and track the performance of their content over time.
PRICE:
Scalenut offers the following pricing plans:
• Individual: $12/month
• Growth: $32/month
• Pro: $60/month
USING:
• SEO writers who want to find topic groups to write about and improve the quality of their content.
• Content strategists who want to improve the quality of their content.
• Founders who want to understand what users are looking for and optimize their website content.
DISADVANTAGES:
• The AI in the tool can sometimes produce repetitive results.
Start with Scalenut.
4. Surfer SEO.
The best overall SEO tool.
SurferSEO provides one of the most comprehensive SEO data collection experiences.
This makes keyword research more efficient and provides users with an excellent way to see what keywords competitors are using to rank on Google.
The content planner allows users to map out an effective keyword strategy.
The website audit feature will then ensure that your website has no technical SEO issues.
SurferSEO is a sophisticated tool that will help you take your SEO game to the next level.
KEY PROPERTIES:
• Content Planner gives you an efficient way to map out a keyword strategy for your website.
• AI outline builder makes it easy to create high quality content optimized for your target keywords.
• The content editor is a great way to write your articles right on the platform and ensure you hit the right keyword density.
• The Audit tool gives you a comprehensive overview of your site’s SEO technical health and highlights areas that need fixing.
• Surfer Academy is an excellent resource for those who want to learn more about SEO and how to make the most of this tool.
PRICE:
SurferSEO offers the following pricing plans:
• Free: $0
• Basic: $49 per month
• Pro: $99 per month
• Business: $199 per month
USING:
• SEOs who want to improve their productivity and focus on strategic tasks will find the Surfer SEO workflow useful because it automates time-consuming tasks like SERP analysis and site auditing.
• Surfer SEO is a great fit for small businesses and agencies, offering an affordable solution with enterprise-level features.
• Content writers and bloggers can use Surfer SEO to help with content creation by identifying opportunities and understanding what type of content works well in their industry.
DISADVANTAGES:
• Understanding how different workflow components interact can be confusing for new users.
• The free version is quite limited in the functionality it provides.
• If you have a large website or many projects, you can quickly reach the limits of the basic price plan.
• 5. GrowthBar.
GrowthBar is one of the easiest to use SEO tools on the market. They allow users to see millions of keyword results, your competitor’s backlinks, and Google Ads data.
You can use this information to generate blog content with one click.
GrowthBar is a tool built using Open AI – the most sophisticated language model ever created. That means the results and recommendations are as good as they get. It’s neat, elegant and 100% intuitive.
Its simple user interface and robust datasets make it a popular choice for entrepreneurs, small businesses, and freelancers. However, GrowthBar counts major companies such as Minted, MagicJack, Square, Spekit and Teepublic among its customers.
GrowthBar also has a free Chrome extension that lets you get SEO insights as you browse the web.
KEY PROPERTIES:
• Organic Research – See millions of keyword suggestions along with their competitiveness scores.
• Competitive Metrics – See your competitors’ top organic keywords and top backlinks, and export any metric to an Excel-friendly CSV.
• Content Creation – Create blog post outlines with the right keywords, headlines, word count, links, tone and more – all with the click of a button.
• Keyword Tracking – Track keyword positions in the SERPs and get notified when they change.
• Link Analysis – Receive link alerts on your competitor’s backlink changes, including new and lost links.
PRICE:
You can try GrowthBar for free for five days before upgrading to a paid subscription. It’s an all-in-one super powerful SEO tool at $29/month, which makes GrowthBar significantly cheaper than most other quality tools.
USING:
• Generating content for bloggers.
• Competitive Research: Find out your competition’s top organic keywords, Google Ads keywords, backlinks and Facebook ads.
• Get word counts, difficulty scores, keyword suggestions, backlinks and more to build your content strategy.
DISADVANTAGES:
• Lack of technical SEO metrics
• Missing historical tracking data
• Missing SEO audit function
To get the best new SEO tool, start with a 5-day free trial of GrowthBar.
6. SEMrush.
SEMrush is a leading competitor analysis tool that helps users rank their competitors and content. It provides robust metrics and allows users to get the best performing pages, content and keywords.
SEMrush helps many website owners and e-commerce entrepreneurs understand their competitors’ SEO strategies.
This ability makes it one of the most popular SEO tools among small and medium businesses.
SEO tool offers the best help for SEO, PPC, advertising campaigns, backlinks, keyword research, search engine results pages (SERPs) and much more.
KEY PROPERTIES:
• Organic Research – This feature allows users to see the top keywords used by their competitors.
• Advertising Research – Helps you run better advertising campaigns by analyzing competitors’ advertising budgets. You can also localize your ad campaigns.
• Product Information Ads – SEMrush allows users to see product information ads and competitor product feeds.
• Traffic Analysis – SEMrush accurately reports online performance and website traffic. It also helps you understand the behavior and media consumption of potential customers.
• Local SEO – This feature helps you find out the local SEO ranking of your competitors.
PRICE:
SEMrush offers three paid plans. The Pro plan is $99.95, the Guru plan is $199.95, and the Business plan is $399.95. There is also an offer-based business plan that you can customize to suit the specific needs of entrepreneurs.
USING:
• Creating guest blogging strategies.
• Analysis of competitors’ strategies.
• Track past and current website rankings.
• Performing technical SEO audits and measuring user experience.
• Finding good CPC advertising opportunities.
• Conducting thorough keyword research to help your content rank higher.
DISADVANTAGES:
• Newbies may find it a bit complicated.
• You have to pay a hefty price for more advanced features.
• Cases of inaccurate data related to advertisements and backlinks.
7. Advanced site evaluation.
Advanced Web Ranking is a great SEO tool for teams tracking many keywords.
Its ability to track keywords at a hyper-specific level (including search engine results features) and white-label reporting make it an ideal solution for agencies and in-house teams.
This tool can also track 3,000 search engines and more than 170 countries and supports not only Google, but also Baidu, Yandex, Amazon, YouTube, etc. Advanced Web Ranking also performs in-depth competitor analysis that includes metrics such as market share, estimated visits, and discovery a new competitor.
KEY PROPERTIES:
• It is a long term tool and has been around since 2002.
• Provides hyper-specific local SEO results on desktop and mobile (country, city or GPS coordinates).
• 3000 search engines and more than 170 countries (also offers support for SE like Baidu, Yandex or Amazon & Youtube)
• You can white label reports, export them to PDF or CSV, create permanent links, integrate them with Data Studio, etc.
• Can accommodate large volumes of keywords (which is great for agencies and large in-house teams).
• The tool supports an unlimited number of users with different rights (admin, team member) without additional costs.
PRICE:
Advanced Web Ranking has four paid plans with a 30-day free trial. The plans increase the price by providing more “units”, giving you access to a larger volume of keywords to track.
• Starter: $49 per month.
• Pro: $99 per month.
• Agency: $199 per month.
• Enterprise: $499 per month.
USING:
• Conducting keyword research.
• Tracking a large number of keywords.
• Finding specific keyword rankings at the local level.
• Competitive overview and understanding of SERP features.
DISADVANTAGES:
• Updates can take a long time if you are tracking a significant number of keywords, as the platform collects real-time rankings.
• There is no link builder.
8. Sequencing.
Best for agencies.
SEranking is a great SEO tool that provides all agencies and businesses with an all-in-one SEO platform.
Users can perform various SEO analysis and research processes.
These processes include keyword research, competitor analysis, website auditing, and more.
SERanking also offers features such as ranking tracking and backlink analysis.
Use the Website Audit tool to check your website for errors affecting SEO performance.
You can also use their SEO management tool to track keyword rankings, backlinks, etc.
The marketing features included in their plans make SEranking one of the most used and popular SEO tools on the market.
KEY PROPERTIES:
• An in-depth website audit ensures that your website stays ahead of the competition by detecting errors that could affect your SEO performance.
• Perform backlink checks for those links that may have been lost or damaged and monitors your website for new backlinks.
• On-Page SEO checker analyzes the code and structure of your website to ensure proper search engine optimization.
• White Labeling allows you to mark SEranking messages with your logo and company name.
• The marketing plan tool helps you create a custom marketing plan for your business.
• Keyword research allows you to find the right keywords to target your SEO campaigns.
• API Access gives you programmatic access to SEranking data and functionality.
PRICE:
When it comes to SEranking, there are three pricing plans:
• Basic: $39.20 per month
• Pro: $87.20 per month
• Business: $191.20 per month
USING:
• Business owners looking to improve their website rankings find SEranking valuable.
• SEO professionals can use SEranking to help them with keyword research, competitor analysis and website audits.
• Digital agencies can use SEranking to offer SEO services to their clients and provide detailed reports.
DISADVANTAGES:
• More details about competitors could provide more information.
• Simple tips for using available quotas would help you get started.
• Sometimes SERanking cannot find any backlinks, keywords and traffic data for small, less established websites, which can be frustrating in this market.
9. Sitechecker.
Sitechecker.pro is a great website checker tool that provides deep SEO analysis so you can improve your SEO. You enter your website URL and click Analyze. Once Sitechecker crawls your website, you’ll get insight into traffic, backlinks, rankings, and more.
KEY PROPERTIES:
• Website Change Tracking – Their continuous website scan checks your website and provides information about the changes you’ve made and how they affect your SEO score.
• On-Page SEO Audits – Sitechecker will scan your website and provide an overview of issues that need to be fixed.
• Website traffic control – You can monitor the traffic of competing websites without any restrictions.
• Daily Backlink Monitoring – Get notified whenever any new links are pointing to your site (or disappearing) so you can take action.
• Rank Checker – View keyword rankings (including local and mobile rankings).
PRICE:
Sitechecker has three main pricing plans starting at $29 per month. Their $29/month starter plan allows you to use their website checker on five sites, 5,000 URLs, 500 keywords, and 5,000 backlinks. Pricing plans increase with the number of websites, URLs, keywords, and backlinks you want to track.
USING:
• People who need a site review for site audits.
• Tracking competitors.
• Tracking and monitoring the position of keywords.
• Tracking new and lost backlinks.
10. Laboratories of authority.
Authority Labs is another handy SEO tool with a super easy user-friendly interface. With Authority Labs, you can easily set up multiple sites and optimize your SEO campaigns. It also helps you get location-specific ranking tracking to laser-target your audience.
Users can also track the SEO campaigns and strategies used by their competitors.
KEY PROPERTIES:
• Global Tracking – You can easily track local and international for different countries and cities.
• Keyword Targeting – Effectively target keywords using keyword research tools.
• Free Trial – Authority Labs also offers a 30-day free trial.
• Daily Report – Get an in-depth report with a daily rank check to help you analyze where you stand.
• White Label Keyword Solutions – Get a white label keyword tracking solution to help you get more traction.
PRICE:
Authority Labs offers four different pricing plans. The Plus plans are $49 and the Pro plan is $99. Other more advanced plans include Pro Plus for $225 and Enterprise for $450. In addition, you also get a 30-day free trial; no credit card needed.
USING:
• Tracking competitors’ domains
• Monitoring product ratings on various sites
• Comparison of mobile ratings with desktop results
• Offers in-depth analytical reports and automated reports into the reporting process
DISADVANTAGES:
• Sorts keywords in alphabetical order and cannot change this filter setting
11. Serpstat.
When it comes to SEO and digital marketing solutions, Serpstat is your one stop shop. It will help you with almost everything from optimizing your SEO to running your advertising and content marketing campaigns.
Serpstat tool does keyword research, competitor research, PPC analysis and so on. The dashboard is smooth and easy to use to avoid complexity. Moreover, it also helps website owners to track their competitors’ backlinks.
KEY PROPERTIES:
• Website Analysis – Serpstat performs analysis by tracking the domain and URL of a website. The analysis includes in-depth SEO and PPC research.
• Keyword research includes cluster research, search suggestions, search volume, content marketing and SERP analysis.
• Backlink Analysis – Collects complete backlink data for the past two years and tracks your competitors’ backlink strategies.
• Site Audit – Cleans your site, HTML and page speed and never misses a potential error.
• Competitive Analysis – allows you to track your competitors’ keyword strategies and recommend the best tactics to use.
PRICE:
Serpstat offers four different pricing plans that include monthly and annual subscriptions. The Lite plan is $69 per month, the Standard plan is $149, the Advanced plan is $299, and the Enterprise is $499. You also get a 30-day free trial.
USING:
• Searching for keyword variants and collecting international data
• Checking the relevance of different websites
• Track universal search results
• Researching your competitors’ advertising strategies and budgets
DISADVANTAGES:
• Site audit is relatively slow for demanding sites
• Sometimes displays inaccurate keywords
12. Long Tail Pro.
Long Tail Pro is a keyword research tool that helps you research less competitive keywords. These keywords allow you to get conversions through online traffic, no matter what your industry is.
It offers excellent keyword suggestions in bulk along with keyword competitiveness scores. This SEO tool is ideal for beginners and novice users.
KEY PROPERTIES:
• Create multiple projects – keep all your campaigns for different sites perfectly organized
• Import and Export – Quickly export top keywords to Excel and import to Long-Tail Pro dashboard
• Keyword Research – Access all the keyword ideas you need to rank higher and faster.
• SERP Analysis – Analyze your competitors’ websites and find out why they are doing so well. Take a detailed look at the top pages for any keyword and use the data to create the most effective SEO strategy for your website.
• Rank Tracker – Track keyword rankings across multiple search engines from one place. See how your keywords are performing on Google, Bing, Yahoo, YouTube and more with Long-Tail Pro’s real-time ranking feature.
How Long Tail Pro works:
PRICE:
Long Tail Pro offers three different pricing plans and a ten day money back guarantee. The Agency plan costs $98 per month, the Pro plan is $45, and the Starter plan is $25.
USING:
• Searching for competitive keywords
• Generating long tail keywords
DISADVANTAGES:
• Limited number of manual keywords
• Limited number of keywords
• Does not help in backlink analysis.
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